Marketing posts

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Domain Names Provide a Destination

July 13, 2021

Domain names are popular and powerful, yet often forgotten or even unknown by some. They can cost tens of millions of dollars apiece or...

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Off-Brand: A Catchy Domain as Your Brand's Main Domain? Nope!

March 18, 2021

Today I want to talk about a real-life situation where a real company uses a “catchy domain” as its main domain name because they do not...

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Domain Names: Branding and Trust with Every Email Sent

December 22, 2020

Email seems so simple but when you are a business, it is a big deal. For the person/company receiving your email, knowing it is from...

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Spend Less on SEO, More on a Memorable Brand

August 25, 2020

Search Engine Optimization or the more common acronym term, SEO. Is it the biggest scam of the internet? Is it the difference maker for...

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Brand Trust: Will You Click the Ad or Not?

July 28, 2020

Trust is the biggest factor the online world faces every day. This is often over come with branding, branding and more branding and the...

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Phrase Domain Names: What They Are, When to Use Them

June 25, 2020

There are many different “types” of domain names. Dictionary terms, acronyms, invented, two-word combinations, two into one word...

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Online Business Advertising Brand Name Without “.com” a Mistake?

April 7, 2020

I like to write about things that are based on real-life examples and today is no different. A few weeks back I traveled by car about 30...

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My Company Offers an App, Does My Domain Name Matter?

March 31, 2020

Many companies are built around a mobile application. Since “the app” is what’s offered, does a website domain name even matter for the...

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Three Potential Options When Marketing With a Domain Name

March 4, 2020

Most companies brand and market many different offerings, so there will be times when you may question if its better to use a...

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Brand Aligning Your Domain Name: Why It Matters

December 10, 2019

Why should your company’s domain name exactly match your branding? Because it simply makes sense! Building a brand is tough and takes...

Retail Domain Registrar vs. Corporate Domain Registrar

July 29, 2021

GoDaddy and Uniregistry are retail domain name registrars. They have the general services needed...

Afternic Releasing Phase One of Afternic 2.0 Beta Launch

June 14, 2021

Today Afternic has started releasing phase one of its Afternic 2.0 release. I want to be very...

Evaluating a Domain Name's Worth

June 8, 2021

Whether you are a domain name investor or a potential end user of a domain name, at some point...

Afternic now has Two-Step Verification

May 25, 2021

Afternic now offers the option to enable Two-Step Verification (2SV) in all accounts, as a...

GoDaddy Bulk Domain Transfer Gets a Uniregistry-type Makeover

May 11, 2021

GoDaddy’s domain name management system has been known to be aged and in need of some modern...

Short-Term vs. Long-Term Domain Holding

April 22, 2021

What strategy should domain investors follow, to maximize their return on investment? Learn...

Uni Joins the Afternic Syndication Network!

September 17, 2020

Many people know that a rainy day at an auto dealership is a lost day for sales. Time and money...

Spend Less on SEO, More on a Memorable Brand

August 25, 2020

Search Engine Optimization or the more common acronym term, SEO. Is it the biggest scam of the...

Uni Support Update: The 7 Day Formula

May 19, 2020

With the way the world works changing, the butterfly effect of internet changes takes effect....

Better together: Uni joins GoDaddy

February 11, 2020

Uni has always been about catering to domain investors, domain lovers, and people who understand...